MORE THAN POSITIVE REP.
Web Reputation Management (Online Identity Management / Personal Branding)
An owner understands that his business’ public image means everything
-- you could lose partners, employees, and customers with a negative one. Just
look at companies which neglected their reputation for some time. Can't find
one? Precisely!
And even if you're not a multinational corporation or a large-scale
manufacturer of soda, you can still have a business so an overview of reputation management is in order. It might not be a mainstream yet but
this sector is gaining attention as people and businesses shift the venue of
interaction to the online world.
Your reputation in the real
world is not enough.
If it's true that your real world reputation will eventually translate
into the online world, then it follows that having a stellar rep IRL will fix
its online counterpart, right? Not quite. You could do everything right with
your business in the real world but without being aware of social media and
the risks online, you're a sitting duck.
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