WHY SOCIAL MEDIA IS THE PLACE TO BE?
People are constantly hooked up with their smartphones and their
tablets are always within arm’s reach so it makes it even more profitable for
businesses to connect to them through the web. We’re not only talking about
advertisements here, we’re talking complete marketing strategy that doesn’t
smell like one.
Social Media is
an effective way to market, much like the word of mouth, as it would come from
someone that user trust rather than from the company itself, which would just
sound too, um, scripted. This is where everybody interacts with everyone and
builds networks — a place where every interaction gives a personal vibe.
Needless to say, it’s the perfect venue to reach more people and provide a more
individual experience in customer service to each one. Coupled with quality
content, your presence in social networks will surely gain organic following.
WHAT SOCIAL MEDIA MARKETING CAN DO FOR YOU?
Want to draw participants to an event? Or attract potential customers
by launching a new product? Thinking about rebranding your company? We’ll take
that to Twitter, Facebook, Google+, LinkedIn, YouTube, and even Pinterest.
Today, something like a product launch is not just a carefully-planned
marketing event where you would expect lots of freebies, drinks, photos, and
sharp dresses. And it’s not just about inviting major media personnel to cover
it either — the Internet way is done quite differently. On the web, you have to
be able to draw EVERYONE’s attention, and, we can’t stress this strongly
enough, be extra creative.
For instance, introduce promo deals as an incentive for users who will
follow/like/re-tweet/repost/mention your brand. This is one surefire way to
increase brand visibility. (In fact, every time you use the word FREE you just
have to sit back and watch it skyrocket). Plus, each user that mentions you or
your brand becomes an ambassador, for everyone can read and comment on it.
It’s a given that the higher the count of connections your account
has, the higher the conversion rate is (more possibility of clients target
market). But of course it’s not enough that you have numerous connections, it’s
more important to have the right ones.
Making a positive stir by creating something that draws attention to
your content and encourage others to share it is great but you have to handle
it smartly. But that’s not to say be sensational in a way that will make you
infamous (we’re not really a fan of the bad-publicity-is-still-publicity
routine). LGO has ample experience and established accounts in place to start a
wildfire of influence and let it take its natural course.
Since LGO specializes in SEO
campaigns, this one's a no-brainer for us. We could easily promote your
brand online. We know how this thing works.
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