SEO, as any area of
our life, is swarming with myths and misconceptions. They are usually born out
of ignorance, fear, and hunt for quick results. It is like a variety of diet
advice — “cut entirely on the food, just eat one weird vegetable three times a
day". Yes, you might lose weight. But will it last? Will you be happy in
the process? You tell me.
Same here. People are
prone to choose quicker methods. Well, life is too short. Who needs all those
long-term results. But we surely need an efficient outcome. Plus, the damage
after a quick SEO campaign based on the general misconceptions will take way
more time to recover from than applying a well-thought SEO procedure.
However, while people
continue to go for quick results and no research, these myths will never cease
to exist. What you need is to recognize them as such and treat any information
with caution. Knowledge is power. Thorough knowledge is indestructible!
I made a compilation
of the most popular myths (that made up a nice number of 13) and tried to
debunk them once and forever (or at least for some time). Let's see whether we
are on the same side, and if not, let's check whether I can change your mind.
RankBrain, semantic
search, AMP, and mobile-first are among the top buzz words of the past twelve
months. Penguin and Panda have become smarter and are now part of the core
algorithm.
So, to help you catch
the wind and brush up your SEO skills, I've prepared a list of recommendations
SEOs should focus on right now.
Contents
1. SEO is a fraud
2. SEO is all
shenanigans
3. Google is at war
with SEO
4. One-time SEO
effort is enough
5. Link building is
dangerous
6. CTR is out of the
game
7. Keyword research
is a waste of time
8. Social signals are
of no SEO value
9. Guest blogging is
obsolete
10. High paid
rankings = High organic rankings
11. Keyword-optimized
anchor text is bad for your SEO
12. Separate pages
for every keyword is a key to success
13. SEO is dead
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